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Wilsons
Care that goes beyond pills and products.
Wilsons Pharmacy wanted to move beyond the traditional image of a 'dusty' old pharmacy. Their aim, was to stand out in a competitive healthcare market by building a stronger digital presence and deeper community engagement through wellbeing and living well.
Process
We began with a brand strategy session to understand Wilsons’ goals, then explored their future vision to uncover what their customers valued most. From this, a clear marketing direction emerged: create a digital-first experience centred on accessibility, trust and care.
The new identity was built around a semi-circle graphic (a symbol of care and protection) paired with a refreshed colour palette. By adding vibrant tones to their core blue and pink, we injected energy while keeping true to their heritage. Balancing photography with bright illustrations, the look became both engaging and approachable.
At the centre of it all sat a user-friendly website design. Seamless browsing and intuitive navigation ensured the platform catered to diverse needs, helping Wilsons connect more directly with their community.
Results
The rebrand positioned Wilsons Pharmacy as more than just a place for pills and products. With a modern digital identity and customer-centric website, they now stand out as a healthcare brand committed to accessibility, engagement and genuine care.
Project Overview
- In-depth brand strategy session
- Core brand idea: “Care that goes beyond pills and products”
- Semi-circle device to symbolise care & protection
- Vibrant, extended colour palette
- Illustration and photography-led design system
- User-friendly, accessible website design
Investment Overview
Approximately £8,000 to £12,000 for a brand and digital transformation, positioning Wilsons as a modern, community-focused pharmacy.
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