.svg)
.svg){kind=icon}
SupaRipe
Crafting a vibrant brand identity.
This avocado wholesaler approached us with a vision: to create a premium sister brand that could grow beyond avocados imports and into mangos, bananas and more. The challenge was to build an identity that felt fresh, distinctive and full of potential.
Process
Our research into the fruit market revealed a simple but powerful insight: ripeness drives decisions. The gentle squeeze at the point of selection is what truly matters. From this came the brand name SupaRipe, a promise to deliver fruit at its very best.
The identity was designed to feel organic and vibrant. Fluid typography echoed the natural curves of nature, while a lively colour palette captured the peak ripeness of the fruit. Every detail was chosen to celebrate freshness, tactility and the joy of finding fruit at its perfect moment.
Results
The new brand elevated SupaRipe beyond a wholesaler. It now offers not just fruit, but an experience of ripeness, freshness and flavour. With a distinctive identity and memorable name, SupaRipe is well placed to grow its range and expand into new wholesale markets.
Project Overview
- Market research and brand thinking
- Brand name creation: SupaRipe
- Core brand idea: celebrating ripeness & freshness
- Organic typography inspired by fruit shapes
- Vibrant, lively colour palette
- Complete brand identity design
Investment Overview
Approximately £4,000 to £8,000 for a new brand identity, creating strong foundations for growth.
Stories
We Have Made
Explore our freshest projects, where bold ideas meet flawless execution, turning visions into impactful realities that inspire and impress.
