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Vanguard
Thinking the way forward for sustainable transport.
Vanguard accelerates the shift to clean mobility through hydrogen, battery and infrastructure innovation. They approached Ghost to create a brand style that could engage employees, customers and investors while clearly expressing their sustainable purpose.
Process
Our goal was to design a brand that felt clean, adaptable and future-proof. Drawing inspiration from the motion of the iconic British Rail logo and the natural form of a leaf, we created a distinctive graphic icon. This device now sits at the heart of the identity, symbolising both forward momentum and enviromental progress.
Alongside the icon, we built a fresh visual system that amplifies Vanguard’s environmental credentials while giving them the flexibility to adapt as they grow. The result is a brand that is confident, modern and ready for the future of sustainable transport.
Results
The new identity positions Vanguard as a credible, progressive force in clean mobility. With a strong visual symbol and adaptable design system, the brand now connects with stakeholders and supports their mission to think the way forward for sustainable transport.
Project Overview
- Brand identity and design system
- Core brand idea: “Thinking the way forward for sustainable transport”
- New graphic icon inspired by motion & nature
- Clean, future-proofed design language
- Flexible system for multiple audiences
Investment Overview
Approximately £4,000 to £8,000 for a brand identity project, positioning Vanguard to accelerate the future of clean mobility.
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