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SecureCloud+
Secure collaboration for the defence of a stable world.
In a world of mounting instability, SecureCloud+ stand steadfast. Their mission: to enable defence organisations to advance a stable world through their secure collaboration service.
But their existing brand didn’t reflect their strength or ambition in becoming the trusted strategic partner for defence. They needed an identity that avoided tired technology tropes and aggressive military clichés, one that reflected their dedication to protecting stability on a global scale.
Process
We began with a discovery session to immerse is all in their world — learning from their industry, customers and beliefs. From this, a clear strategy emerged:
• Purpose: Advance a stable world
• Means: Enable resolute defence
• Approach: Be partners for secure collaboration informed a brand idea designed to present SecureCloud+ in their mission: “Enabling the unwavering defence of a stable world.”
Visually, the new brand identity centres on the SecureCloud+ insignia; a symbol of protection and collaboration. It represents a secure platform for progress, surrounded by a protective ring fence. This idea flows through every asset, from 3D imagery and illustrations to dynamic forcefield patterns.
Results
The rebrand has positioned SecureCloud+ as a distinctive, authoritative presence in the defence sector. Confident, collaborative and steadfast, the brand now reflects their ambition to be the leading partner in secure collaboration, enabling that stable world and where all people can prosper.
Project Overview
- Discovery and insight workshop
- Brand strategy and positioning
- Core brand idea: “Enabling the unwavering defence of a stable world”
- Brand identity and insignia system
- 3D imagery and illustrations in the brand design language
- Brand activation across communications
Investment Overview
Approximately £18,000 to £28,000 for a complete brand transformation, positioning SecureCloud+ as the strategic partner for defence.
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