.svg)
.svg){kind=icon}
Coca-Cola European Partners
Grab the day your way with Oasis, Powerade and Glacéau Smartwater.
Oasis, Powerade and Smartwater are three very different drinks, but need to be part of a single campaign. The client needed a single creative idea to bring them together under a fresh, flavour-forward umbrella campaign. The challenge? To ‘land big’ in spring and across all Midland Co-op stores.
Process
We listened closely to Coca-Cola’s brand managers before exploring creative routes that gave each brand its voice while uniting them through one campaign idea, eventually being called: “Grab the day your way.”
The visual language was bold, choice-centred and flavour-driven, encouraging shoppers to Refresh, Refuel or Revive. Each call-out celebrated the unique benefit of each drink brand, while striking typography tied the story together.
Activation spanned in-store FSDUs, till-point screens, digital displays and web assets, alongside a pull-through competition offering Drayton Manor family tickets. Working closely with the client, we delivered quickly and creatively within tight deadlines and budgets.
Results
The campaign ‘landed’ with impact. Co-op customers engaged, traffic to the site increased and the three brands spoke with one clear, energised voice. When strong client relationships guide creativity, the results spark real action.
Project Overview
- Discovery with Coca-Cola brand managers
- Core campaign idea: “Grab the day your way”
- Unified but flexible visual system
- Messaging: Refresh, Refuel, Revive
- Assets across in-store, digital and web
- Shopper competition activation
Investment Overview
Approximately £4,000 to £8,000 for a complete multi-brand campaign, delivered on time and on brief.
Stories
We Have Made
Explore our freshest projects, where bold ideas meet flawless execution, turning visions into impactful realities that inspire and impress.
