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Carling
Burton brewed beer for a global audience.
As part of our ongoing relationship with Molson Coors, we’ve worked on several projects for Carling; one of the UK’s best-loved beers. Their focus has often been on football activations, where the brand needed engaging content to connect with fans and amplify their competitions.
Process
We’ve supported Carling across two major projects:
Golden Ticket — We managed the full lifestyle photoshoot, from sourcing models and locations to capturing imagery that reflected Carling’s core message: beer enjoyed socially, with friends. The photography was used across social channels to promote the competition, supported by animated explainer videos featuring custom 3D renders.
Euros Social Campaign — For the Euros, we produced a suite of digital assets that ran throughout the tournament. The content was designed to be reactive, engaging, and shareable and to resonate with Carling’s loyal audience while attracting new fans through giveaways and promotions.
Results
Carling’s campaigns landed with impact across digital and social channels. From lifestyle imagery to reactive assets, the creative positioned Carling as a social, football-first brand that celebrates the good times with friends, while driving competition engagement and fan interaction.
Project Overview
- Campaign creative for Carling football activations
- Golden Ticket lifestyle photoshoot (models, locations, production)
- Animated video and 3D renders for competition explainer
- Euros 2020 digital content & social assets
- Engaging, football-first creative approach
Investment Overview
Approximately £6,000 to £10,000 for campaign photography, digital content and activation assets.
Stories
We Have Made
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