Bring Your A-Game

Client

Bring Your A-Game

Service

Branding & Identity

Website

Industry

Business Performance

Year

2021

The performance agency who believe; it’s unified people who empower businesses.

Founded by Olympic sportsman and performance coach Ash Garrett, Bring Your A-Game had grown far beyond its start-up roots. Once centred on individual coaching, the business evolved to take on specialist projects in motivation, team performance and business development.

‍

But the brand hadn’t kept up with the business. Originally created for a solo coach, it no longer reflected the harder commercial edge, rebellious spirit or team-driven philosophy the business had evolved into. So it was time to rebrand.

Process

We began with a discovery session to explore how Bring Your A-Game had changed and to immerse ourselves in its values. The standout insight? Their approach to performance is shaped by elite sport, where extraordinary results come from people uniting under one banner.

‍

From this came the rallying call: “Unify people to empower your future”. This idea became the foundation for the new brand strategy and identity.

‍

At the heart of the design system is the Banner Mark. A symbol of energy, unity and forward momentum. Part banner, part lightning bolt, it captures the competitive spark of elite sport while giving businesses a flag to rally behind.

‍

The new identity carries this energy across every touchpoint, reinforced by a tone-of-voice that is optimistic, rebellious and guiding. While provoking leaders to have the “guts for glory” and inspiring teams to win together.

Results

The rebrand has propelled Bring Your A-Game into its next chapter with clarity and confidence. With a bold new identity, a rallying brand idea and a distinctive voice, they are now positioned to challenge business leaders, unite teams and deliver extraordinary performance.