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Bambinos & Beyond
Possibilities for every family.
Bambinos & Beyond had carved out a niche as a trusted retailer of baby products, specialising in high-end preloved items at affordable prices. Their mission was clear: make premium brands accessible to families of all budgets. But the existing brand didn’t capture the warmth, honesty and inclusivity at the heart of their story.
Process
We began with a strategy session to uncover what truly defined Bambinos & Beyond. Five themes emerged; family, support, affordability, honesty and change. From these came a unifying brand idea: “Possibilities for Every Family.”
Visually, the brand needed a caring, optimistic personality. We built this around the elephant idea used in their original logo; a symbol of family, protection and strength. Redesigned as a versatile character, the elephant now features playfully across the brand.
The identity was completed with a refreshed illustration style, a vibrant and gender-neutral colour palette and with a fluid modern logo. Together, these elements created a look and feel that is welcoming, distinctive and flexible across every touchpoint.
Results
The rebrand gave Bambinos & Beyond a confident new identity that reflects both their commercial edge and their caring ethos. With “Possibilities for Every Family” as their guiding brand idea that stands out as both aspirational and accessible. A trusted partner for parents from all walks of life.
Project Overview
- In-depth strategy session
- Brand values and positioning
- Core brand idea: “Possibilities for Every Family”
- Character-led visual identity with elephant symbol
- Refreshed design system
- Inclusive, gender-neutral colour palette
Investment Overview
Approximately £10,000 to £15,000 for a complete brand transformation, positioning Bambinos & Beyond for growth.
Stories
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