by ant | Nov 1, 2021 | Uncategorized
Brand is seen as simple to grasp, but how complicated is it to truly understand? Simply put, brand is ‘a product manufactured by a particular company under a particular name’. To go a little deeper, brand is an ‘intangible marketing or business concept that helps... 
by Mike Sweeting | Oct 27, 2021 | Uncategorized
We’ve been thinking a lot in the studio about how much we have missed getting out and experiencing tactile print design over the last year and a half. So we thought it would be a great opportunity to take stock and re-start the conversation that we explored in 2019.... 
by sally | Oct 8, 2021 | Uncategorized
In 2020 the pandemic hit, and sadly a lot of businesses were hit hard. The way these businesses functioned had to change overnight. The client, MrJ&Co, were a new company who were preparing to launch a new website. It was all set to go… plans for a... 
by sally | Sep 30, 2021 | Uncategorized
This was probably one of the most nerve-wracking things I’ve ever done in my career. Well it was my first two weeks of being with We Are Ghost so could you blame me? You hear of Rekorderlig, you drink Rekorderlig, its everywhere you go, right?! So, I felt a huge sense... 
by Mike Sweeting | Jun 4, 2020 | Uncategorized
The other day I came across an article about storytelling frameworks. An interesting read, but that’s not the point, It got me thinking… How does, or even how can, a brand story fit into a traditionally storytelling framework? Is there a structure that a brand can use... 
by ghost-25 | Mar 20, 2020 | Uncategorized
This Sunday is Mothers’ Day. A day that shows the love we all have for our Mum’s and we give appreciation of their love for us. But a lot of us won’t be able to see them this weekend. Some of us might not even be able to send flowers or in anyway be given a kiss or... 