The art of storytelling for your brand

The art of storytelling for your brand

The other day I came across an article about storytelling frameworks. An interesting read, but that’s not the point, It got me thinking… How does, or even how can, a brand story fit into a traditionally storytelling framework? Is there a structure that a brand can use...
Mothers’ Day – Celebrate while you isolate

Mothers’ Day – Celebrate while you isolate

This Sunday is Mothers’ Day. A day that shows the love we all have for our Mum’s and we give appreciation of their love for us. But a lot of us won’t be able to see them this weekend. Some of us might not even be able to send flowers or in anyway be given a kiss or...
Brewdog’s all grown up!

Brewdog’s all grown up!

For 13 years Brewdog have made it their mission to bring craft beer to the people. Since then they have opened 4 breweries and 100 bars, becoming the biggest ‘craft beer’ brewery by far. Brewdog was founded as the brewery that, with bucket loads of attitude and a loud...
BBC Good Food

BBC Good Food

As part of my job I find myself at places and events that I’d personally loved to visit. The BBC Good Food Show was one of those events that I’d always wanted to go to, but never found the time.   As part of our current Food & Drink Campaign I decided to go and...
The future of food and drink packaging

The future of food and drink packaging

As we are about to enter a new decade the studio has been thinking about the current climate and how this is going to impact how we interact with food and drink through packaging. It’s exciting to try and predict the many different ways the future of packaging...