Pioneers of scientific optics, challenging the limits of human imagination.
With their passion for excellence, Zeiss create value for their customers and inspire the world in new ways.
Ghost were asked to be involved with a new campaign targeted at supermarket decision makers. Zeiss wanted the campaign to be inline with previous marketing material we created for them. Ghost would be supplied the names and addresses for the buyers and send out targeted material to engage their interest in Zeiss Wipes for glasses, phones and monitors.
The fun started when, timed with the mail-outs items, we organised a flash-drop outside the building of the targeted buyers, where we gave away wipes for free. The aim being to create a buzz in the offices of the buyers and maybe have the buyer receive wipes while going out to buy food for lunch.
This meticulously timed campaign required a multiple level approach of mailers and on-street give-aways. The campaign resulted in a number of buyers contacting Zeiss to enquire about stocking their wipes.