A cold brew coffee brand in love with cycling.
Velo are a team of go-getters. Their ready to drink cold brew coffee was created to remedy the active lifestyles of founders Jason and Simon; two friends with a passion for cycling and coffee. The company is about to be launched on Kickstarter, the aim is to continue to produce great cold brew coffee, supplying independent cafes, restaurants and bars, with the aspiration to sell to luxury and national retailers around the UK.
Velo approached us earlier this year with the exciting brief of designing their corporate identity alongside the creation of packaging for their entire cold brew coffee range. This included 4 different flavours along with a gift box. Our integrated role in this project started from the conception of the brand, working closely with the client to identify their target market and brand position.