Vanguard

Thinking the way forward for sustainable transport.

Vanguard accelerates the delivery of clean mobility solutions for transport through the development of hydrogen and battery technologies and associated supporting infrastructure. Vanguard came to Ghost to create a visual style that engages employees, customers and investors with the brand’s purpose.

We’ve produced a clean and future proofed brand that amplifies Vanguard’s green credentials. Most importantly it’s a brand ready to adapt into what may be needed to think the way forward.

The new graphic icon was created after taking inspiration from the motion in the iconic British Rail logo combined with a representation of a leaf. This new icon graphic is now a core part of the new brand identity, putting emphasis on a brand that is always moving forward.