MrJ & Co
Mixers here to cause a stir.
A challenger to the drinks market, MrJ & Co were looking for a new brand identity and packaging design to launch the CBD drink mixer. With Matt’s vision and approach, we were tasked with sculpting a brand with a difference. The concept needed to be modern, clean and very design led. It was essential that the brand communicated the benefits of the legal cannabis extract (CBD) to a fresh market. The key to defining the MrJ brand was in understanding Matt, who is undoubtedly the life and soul that embodies the brand. This understanding lead to us creating a brand that was stark, edgy and ready to cause a stir!
Every step of the journey we have helped develop the MrJ brand to the next stage. Initially helping to visualise a dream, by producing packaging for 2 drink ranges, 3D modelling and rendering the product in still life. Before bringing the product to life, by telling the brand story across a brand led website, lifestyle and studio photography, and exciting print elements.
Bored of drinking Rum and Coke, MrJ & Co set out on their mission to disrupt the stagnant mixer market. Causing a stir with CBD mixers that pair perfectly with Rum and Gin, to bring a fresh take on unforgettable nights out.
Mike Sweeting — Creative Director