Instant soothing relief for itchy skin.
The Founder, Lauren has suffered with Eczema throughout her life especially in her younger years. Being the entrepreneur that she is, Lauren finally decided it was time for change. She developed Cosi Care, a tool used to relieve itching and prevent scratching from damaging the skin.
Lauren came to Ghost looking to elevate her brands corporate identity ready for the Cosi Care launch. The brief was to create a confident and trustworthy brand, that captures the movement and texture of the products, with a cooling colour palette reflecting the soothing and healing properties.
We gave Cosi Care a new logo and design style that’s based around colour and tactile elements. The logo is soft in shape with rounded letters that reflect the bumps on the products, the ‘i’ in Cosi can be seen to mimic the massaging motion, adding a feel of movement to the typeface.