Carling

Locally brewed beer for a global audience.

Over the past few years we have built a fantastic relationship with Molson Coors, we find ourselves working with them a lot on their project briefs. One brand being Carling.

Carling has come to Ghost with a few various projects now, predominantly focussed around their football activations. We have had the pleasure of working on two major football promotions for the brand. 

Golden Ticket – For this project the brief required a lifestyle photoshoot that promoted the competition and would later feature digitally over Carling’s social pages. This shoot didn’t just consist of us snapping the pictures, we were involved throughout the entire process, from organising the models to sourcing the locations where the photoshoot would take place. The photography had to echo the brand’s core messaging; and portray that Carling is a drink to be drank socially, with friends. We did this by setting up various scenarios that featured around good friends watching the match together. Along with the photography we created several animated videos that featured custom renders created by our in-house 3D artist. These were promoted on Carling’s social channels to explain how consumers could win the competition.

Euros Social Campaign – We were tasked with creating digital assets that would feature throughout the entire 2020 Euros football tournament. Alongside the giveaways, that Carling were promoting, the purpose of the reactive digital assets were to be as engaging as possible – resonating with existing Carling fans and attracting new followers.