by Mike Sweeting | Jun 4, 2020 | Uncategorized
The other day I came across an article about storytelling frameworks. An interesting read, but that’s not the point, It got me thinking… How does, or even how can, a brand story fit into a traditionally storytelling framework? Is there a structure that a brand can use... 
by Mike Sweeting | Feb 13, 2020 | Uncategorized
For 13 years Brewdog have made it their mission to bring craft beer to the people. Since then they have opened 4 breweries and 100 bars, becoming the biggest ‘craft beer’ brewery by far. Brewdog was founded as the brewery that, with bucket loads of attitude and a loud... 
by Mike Sweeting | Nov 29, 2019 | Uncategorized
“We eat first with our eyes”, as the saying goes, highlights how Food & Drink is an assault on all of our senses. Having evolved to use our eyes to find the most nutrient packed and vibrant foods at speed when foraging, science proves our eyes are our first touch... 
by Mike Sweeting | Jul 23, 2019 | Uncategorized
June 2019 saw the return of the Birmingham Design Festival, so after the success of last year we descended on Birmingham on mass from our studio. But what did we all think? A month has past and we’ve all had time to digest the fascinating talks, workshops and... 
by Mike Sweeting | Jul 10, 2019 | Uncategorized
As Creative Director, I am excited to announce that from this month our designers Jess and Mike, will be taking on a new joint role of Creative Lead. Both Jess and Mike have created some amazing work over the last few years and for a diverse range of clients too. They... 