Tower home products are a household brand within Britain, so when they approached us to help take their products to a wider European market we were excited to get stuck in. We were tasked with creating a bold, eye-catching stand for the Ambiente home and garden show in Frankfurt. The client wanted to proudly display their British heritage while also showcasing their modern innovation.
We created a flexible stand concept, which allowed for a variety of display areas and plenty of room for the key messaging and visuals to shine. The client wanted the stand to shout loudly and proudly about the brand’s British design heritage, so we delved into their records and innovation for inspiration. As the show was taking place in Frankfurt and we were exporting a British brand, we decided to ‘send British design to Europe’ by taking the visuals of stamps, postage and British design icons as the central theme of our stand visuals.
Inspired by classic postage stamp designs, we included tower classic products on postage stamp style posters, interspersed with icons of British design. We brought a little slice of Britain to the Ambiente show. Additional to the stand concept and the creation of 3D visuals, we also created concepts for promotional items, and literature to be featured within the stand.